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ABOUT US

Our Mission:

Serve as the first line of defense for the Department of the Air Force (DAF) brands, employing our expertise and unwavering commitment to safeguard and elevate with integrity their image, values, and credibility. Through proactive measures, comprehensive monitoring, and swift action, we strive to maintain the highest standards of excellence, instill trust, and build lasting connections among Airmen, Guardians, and the communities that support them.

Our Vision:

To be the foremost guardians of the Department of the Air Force (DAF) brands, employing vigilant defense and strategic placement to extend their reach and impact, securing their legacy as enduring symbols that inspire generations to come.

graphic link to Trademark Licensing page
graphic link to Branding page
graphic link to U.S. Air Force Bands website

Since 2006, the Air Force and Space Force Trademark Licensing Office has operated as a self-sustaining, revenue-generating office. The revenues generated from the purchase of officially licensed Air Force and Space Force-branded merchandise have provided almost $10 million in support of morale, welfare, and recreation activities for Airmen, Guardians, veterans, and their families, keeping our fighting forces lethal and resilient.

There are a multitude of logos in the DAF’s portfolio. Our licensing team creates, executes and maintains all the commercial contracts for qualified companies that create and manufacture Air Force and Space Force-branded merchandise. The team works with hundreds of companies from around the world to ensure officially licensed merchandise aligns with Air Force and Space Force core values.

Our licensing team also works with non-federal entities like civic groups, social groups, city planners, non-profit organizations, and private individuals interested in using DAF intellectual properties beyond retail. This includes monuments, signage, commemorative gifts and so much more. We strive to build quality relationships with the private sector and citizens.

Additionally, we offer music licensing support and assist in the distribution of works by Air Force bands and ensembles. Our office is uniquely aligned to handle music licensing and music copyright guidance for both Dept. of Defense and civilian partners. The talented members of the Air Force bands are guided by the mission statement of Honor, Inspire and Connect. Through this lens, our band support manager is able to facilitate most music related requests.

Furthermore, our offices are equipped to provide feedback and guidance on the development and socialization of new logos for DAF units and programs. Such units and programs can and should submit their logos to us so we may ensure they will not conflict with those of third parties.

We would like to thank you for visiting our website. This website is designed to assist in answering your questions relating to the Dept. of the Air Force brand. If you have additional questions, please feel free to contact our office through the CONTACT US section.